Internal Communication Strategy at small companies?

Some days ago I was taking part in an online debate about internal comm strategies at small companies. Do businesses with a few employees -they could fit just in a one-room office- really need internal communication strategies? For sure, they do. The risk comes when you think that a small team can be led with -so to speak- one hand and that one first message is enough. Or, perhaps, you may think that different roles and tasks have nothing to share among them. Here is the mistake.

Employees need to feel a part of a whole project; they need to know where the company is going and must contribute the company’s goals from their experience and vision. Even the most uncooperative employee is a part of a whole and needs to feel like that. Are your employees identified with the company’s goals?

Values of team working are being polite, helpful, respectful, collaborative; they must understand each other, meet mutual needs and cover each other to supply a good service. A good team-working employee has a good eye for realising that a colleague may be a bit Imageoverwhelmed at some point and replaces him/her for attending a phone-call or whatever the colleague may be required for.

This attitude can be based on natural skills, but the company can also contribute them without leaving everything to the nature. This is part of an internal strategy as well.

In our century, we are evolving from managerial business roles to collaborative ones. This also requires the CEO’s attention: how to make the employees partake in meetings, goals’ design, give them a say, give them voice, ask for their opinions, etc.

Employees want to promote themselves and to keep growing from a professional point of view. The company must also offer them opportunities to improve their skills, their professional qualification, their formation… It will have an positive effect on the whole business. New languages, professional courses, … There are many institutions to finance these courses .

Employees like enjoying as well. The workplace can not be an unpleasant space. They spend more hours a day at the job post than with their own families of in their private lives. So, the office has to be a comfortable place to be in, from all points of view: furniture, environment, kitchen points, cleanliness, rest areas … It could be the first place to have a nice environmental behaviour. Let us start recycling in our own offices!

Employees are a community. They may like sharing informations, opinions, events… And the CEO must be aware about this and facilitate the means, social media platforms included, to share whatever they want.

These are basic fields, most of them deduced from ordinary life at a small company. The advantage in large companies is that there usually is a person in charge of these matters; the risk in small companies is that nobody cares about this function.




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